Social Media e-Commerce will be a Powerful Marketing – Facebook, Instagram, Twitter, and Pinterest offer a way for users to buy products directly from within their apps, and Snapchat starts testing launching e-commerce features.
According to a survey from Aimia, 56% of consumers say they follow brands in social media to browse products for sale, and 31% of online shoppers say they use social media specifically to search for new items to buy.
Brands should capitalize on this spending habits when thinking about their social media strategies in 2017. Virtual reality is more promising in the market. See more social media marketing news.
Virtual reality is fairly new to marketing, and by 2017, it is expected that this market will get more market. What’s unique about this is to encourage engagement by offering in depth, unforgettable experiences unlike other media – and brands quickly recognize that value.
This year, streaming video will represent almost 75% of all internet traffic, because the audience wants more and tends to like video content.
In short, Marketers should experiment with ads on different platforms to see which one is better and ideal and take advantage of up to date new features